When Reign Murphy spotted a holiday sweater at Target with the phrase “OCD Obsessive Christmas Disorder,” she was stunned and offended. As someone living with real obsessive-compulsive disorder, she found the sweater deeply insensitive and took to Twitter to call out the retailer for trivializing a serious mental health condition.

Her post quickly went viral, sparking a wave of criticism from others who felt that mental illnesses shouldn’t be used as punchlines or fashion statements. Many social media users echoed her concerns, expressing frustration over how society continues to minimize mental health struggles for the sake of humor or sales.