Owner of Wisconsin Dairy Queen Upholds Decision to Display “Politically Incorrect” Sign

Notice Sparks Online Trend

A note on the front window of a Dairy Queen in Kewaskum, Wisconsin, gains attention online. It boldly expresses the restaurant’s political views and highlights its use of holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.”

Support for Veterans

The sign also mentions that on Veterans Day, veterans receive free sundaes, along with words of gratitude for their military service, and displays the US flag.

Owner’s Defense

Kevin Scheunemann, the restaurant’s owner, defends the sign, stating it was posted almost four years ago to demonstrate his and the staff’s commitment to serving God and country. He explains it was in response to a complaint about Christian music and hasn’t caused further issues since.

Increased Attention and Controversy

After a visitor from Oregon shared a photo on Facebook, concerns about its perceived exclusivity arise. While some agree with the sign’s message, others took offense and voiced their opinions.

Local Support and Interpretation

Local business owners support Scheunemann’s decision, stating patrons are free to leave if they disagree. Residents of Kewaskum interpret the sign as the owner’s expression of beliefs.

Dairy Queen’s Response

Dairy Queen states Scheunemann’s strategy isn’t endorsed, emphasizing that regardless of customers’ religious views, respect is expected from all franchisees and employees.

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